This radically changes advertising. It makes it much more accountable.

The miracle story of Catholic radio is that everything conventional in radio - advertising, billboards - we didn't do. It was through word of mouth that we survived.

I think it all comes down to Wal-Mart's aggressive advertising campaign. They are being much louder with their campaign, and I think they've done a good job of stealing the 'early-bird' holiday shoppers.

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.

Advertising is the most fun you can have with your clothes on.

The future of advertising is the Internet.