This provides us an opportunity to extend our reach and bring added value to the fans. After we nailed down our other TV packages, we now are turning our attention to other media deals, such as on the Net and video-on-demand.

The Rolling Stones were aware of our plan which was to simply lower the volume on his microphone at those two appropriate moments. We had agreed to that plan earlier in the week. The Stones were aware of it and they were fine with it.

CBS, which will carry both in 2007, requested the change for programming purposes.

We make every best effort to police the activity and try to stop it before we have to take legal action.

A league meeting at this juncture would have been premature.

Licensees are gearing up to flood the market with Super Bowl merchandise featuring the two teams.