This partnership gives Adidas the best opportunity in nearly 20 years to win market share back in this highly influential category. We are very happy that every NBA player from now on will play in Adidas products.

Everything that we do in this partnership will first be executed in this store. It will be a way for us to communicate our concepts to our consumers.

This partnership deepens our relationship with a sports league that continues to soar in global popularity. We are building a foundation on which we can grow the sport of basketball globally.

We're leading in several categories but one thing is sure, we want to be the leading sports brand and if we want to lead in basketball then we need the NBA. With the NBA we have a new dimension.

The NBA has always been on our wish list. In soccer, we have FIFA and UEFA. In baseball, we have the New York Yankees . Given that our mission statement is to become the leading sports brand in the world, this alliance was at the top of our list.

That's why the sponsors see this partnership as a customer retention and business development opportunity as well. In addition to their enhanced exposure during the exhibition, the hotels accommodate visitors and the airlines transport hundreds of buyers from various parts of the world.