This kind of significant increase means that people are making a conscious decision to save the lives of others.

This is a very difficult decision for people. They have to think about this at a moment of tragic loss. It is very important that the idea be presented in the best light.

It's early days, but we're very confident these numbers will continue to increase.

After a battle is over, people talk a lot about how decisions were methodically reached, but actually there's always a hell of a lot of groping around.

The refusal to choose is a form of choice; disbelief is a form of belief.

This decision was predicated by a deficit, but when you add another layer of expense, it seems that you've added to the problem instead of solved it. I'm not sure the solution matches the need.