This is very important because it is going to create an awareness that your mobile phone is much more than just a device for talk. It allows you to make transactions.

It's an opportunity to touch more customers and spur a lot more spontaneous transactions.

Be real. Embrace that you have weakness. Because everyone does. Embrace that your body is not perfect. Because nobody’s is. Embrace that you have things you can’t control. We all have a list of them.

Everything I am seems to be inside my awareness, rather than my awareness being inside of me.

Stern effect. Howard Stern has raised the awareness of the entire satellite radio category.

Stern obviously has helped raise awareness,