This is the notion of personalization at the intermediary level.

There is the pessimistic notion that this is not going to go away and that's going to have a more lasting impact on driving habits and behavior, I suspect, than we've seen so far.

The notion of a bubble bursting and the whole price level coming down ... as a national phenomenon is really quite unlikely,

The irritation level is just a lot higher.

The level of amenities . . . is something that will be unsurpassed in Arizona.

My hope is that somebody will look at it at some level and say let's rethink this.