This is the first time Rhapsody will be available on mobile phones.

Some people will pay a premium for the convenience of not having to wait till they get home to download music. They get instant access without any cables to get tangled up in.

We're not going head-to-head for hard-core music collectors. It's for the mass market. Much like we did with camera phones, this is an opportunity for Sprint to put digital music players in the hands of people who don't have one today.

Music is by far consistently one of the top channels. We've seen demand and interest continue in that space.

It's a new market, the first service of its kind, serving a different type of customer,

Last year, we were still jumping around at this time.