This is the birth of a new clip culture where the audience is in control more than ever.

We want to be sensitive on how we deal with that. Because we really are a community, we want to build things for our users and not alienate them.

We are providing a stage where everyone can participate and everyone can be seen. We see ourselves as a combination of America's Funniest Home Videos and Entertainment Tonight.

We're not required to police the site. But we're building the tools to help control everything.

As long as I can remember, I was drawing or trying to create something.

The power of digital distribution over physical retail outlets is you have a chance to create a global audience.