This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.

We want to create a new image for Marshfield Super Speedway, and by joining ASA it is a first step in the right direction. Many of the drivers, simply by having an ASA patch on their jacket, will give them a lot of pride by belonging to such a storied organization. Of course, to them also the membership and insurance package is huge.

This is an exciting moment for the CIRM as these awards mark the first step in our scientific program of stem cell research--an accomplishment we have been able to achieve in less than one year as a state agency. The CIRM training program established today will be the most comprehensive training program to date in the field, ... It will provide a pipeline of highly trained basic and clinical investigators for the research that CIRM will fund in California.

This is an exciting moment for the CIRM as these awards mark the first step in our scientific program of stem cell research--an accomplishment we have been able to achieve in less than one year as a state agency. The CIRM training program established today will be the most comprehensive training program to date in the field. It will provide a pipeline of highly trained basic and clinical investigators for the research that CIRM will fund in California.

This is obviously our first step into the real pickup truck category, ... Let's leave it at that -- a first step.

It's not an either-or. Broadcast does an exceptional job of carpet-bombing and interactive is efficient and does an excellent job of site-bombing. It is the combination that wins the war.