This is probably the most American vehicle we've ever built. That's important, looking at who the intended buyers are on this truck.

From bumper-to-bumper, under the hood and from the inside out the new Tundra is a true American truck that will set a new benchmark in the full-size truck segment. It will be aimed at the 'True Trucker,' the true opinion leaders among full-size owners. True Truckers are highly credible because they use, punish, and demand the most out of the pickups they buy.

Every detail is intended to be part of a complete story. It has importance, and we spend a lot of time on these details. As a guest you stand in that place and you feel like you're in some place really, really different.

This vehicle is bold looking, it's a blast to drive and we're not going to go to market with only five bullets in our six-gun. We are looking to make our vehicles a better value for customers, improve residual values and break out of the old business-as-usual mind-set.

For years, we've been advising buyers that greener models are available to them no matter what type of vehicle they're shopping for. Today, with a bona fide gas-powered SUV on our Greenest Vehicles list, this advice rings truer than ever,

At this point, she's missing and her vehicle is missing. We're looking at all avenues. There's enough there that I decided to put an investigator on it.