This is our first major public push.

There's many, many people in need. We need to get the word out, now. There's a lot of ways to raise money and there's a lot of people that need help.

Ninety-nine percent of the money goes out. There is no administrative cost, no salaries.

We took the central region of Jersey, where we are located. Let's start there.

We decided it's a family we wanted to help.

He (now) will be able to get out in the community.