This is one of those cool mass-participation records. The whole point is to get together with mates and have fun.

We're excited about this new challenge as it represents the most ambitious global fuel efficiency record attempt to date. It's a timely representation of what attempting a Guinness World Record is all about -- pushing the boundaries of human and technological achievement while carrying along with it some helpful tips to demonstrate how every driver can save money on fuel.

As user fees go up, we'll see less participation and I think it encourages specialization. A kid that may want to try another sport, that's just the start of the expense. They have to buy shoes, have to fund-raise and fund-raise to go to tournaments. I'd like to take it the other way and make it less expensive.

We have to dig beneath the surface and determine what the records mean. One team's 8-8 conference record might not be the same as another team's 8-8 record in the same conference. We need to clearly evaluate what each team has done.

That's really cool, where can I get one of those?

That package is very impressive. No one advised them. They put it together. They thought about what the sport needed and what contribution they could make.