This is not just because you're building muscle, which weighs more than fat – there are a host of other factors to consider.

Movies have always been sold in a subscription environment, starting all the way back with premium television. Music tends to be in the background, where movies are different: You stop and watch them.

Take advantage of this wonderful new platform that you're selling and tie it back to the incumbent platform.

There isn't one solution for every piece of content. There are some movies worth renting, and others worth buying and keeping.

Her meter is triggered when [the gain] creeps into the teens or worse.

Any new thing -- as long as it is safe and sound and provides results -- I think it's good, because we always need to change things up and make it interesting.