FastSaying
This is all about getting Toyota out there in front of the NASCAR fan, and that fan tends to be more of a blue-collar consumer. And if these people start to embrace Toyota, it's going to spell big trouble for General Motors and Ford.
Bruce Harrison
Miscellaneous
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All kinds of different things can go on and all of it is geared toward putting a Toyota in front of a blue collar, NASCAR customer it opens up a huge blue-collar market to them that was essentially closed before they entered this sport.
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Term is for a set number of years and is designed to cover years at risk. Permanent is like owning coverage instead of renting it.
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All kinds of different things can go on and all of it is geared toward putting a Toyota in front of a blue collar, NASCAR customer  it opens up a huge blue-collar market to them that was essentially closed before they entered this sport.
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Nissan has really embraced the CVT.
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— Bruce Harrison
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