This is a terrific addition to our portfolio of sports ventures. We're thrilled Caesars Palace has joined with NBC Sports to showcase this increasingly popular event in Caesars' new poker room.

World Series of Poker fans around the world can now experience our unique blend of thrills and excitement on their mobile phone. These products are official, authentic, and -- like our tournament -- the real deal.

There was interest in having an event that had a little higher buy-in. Something that would be different, be fun, and give poker pros a chance to show their all-around skills.

This Tournament of Champions is just one way of saying 'thank you' to the skilled and talented players who have helped make the World Series of Poker the richest sporting event on the planet. We're especially proud to host it at Caesars Palace, the premier luxury brand in the Harrah's portfolio.

We've heard from a number of players that a high buy-in event will enhance the World Series of Poker. We agree, and this schedule addition is an example of how we are innovating to build on the tradition and heritage of the tournament. This summer, one player will make poker history and win the first-ever World Series of Poker bracelet for a $50,000 event.

There's a glut of sports programming out there. It's all going after male viewers age 18 to 49. To reach other demographics, you have to spread your buys around.