This is a kickoff point for us. We have a tremendous amount of activities and new products in the pipeline, and bringing on a PR firm to help us get the word out made the best sense.

We're dedicated to the market. With Coors Amphitheatre and Red Rocks and working with (NIPP) and the Lecture Hall, we've got some great opportunities. We feel very bullish and very strong about it.

Denver is very high on the club list, but a couple of locations haven't worked out.

I don't think any of us are averse to the development. St. Joe has had trouble in dealing with the law.

We have a lot of work to do to convince Japanese buyers to come back to us.

For us, it's a matter of getting ready for next Friday's or next Saturday's game and that's when the real season starts. We would have liked to have been higher in the standings but this is a new season that starts next week.