This is a company that's grossly inefficient, it could do with a radical shake-up.

As a company, obviously, it would be grossly inappropriate for us to make theological pronouncements of any kind.

In the third quarter of last year, the company benefited from over $50 million of Summer Olympics and politically related advertising,

Try all the devices in a particular category, regardless of the brand or size of the company that is producing them. Many times there is great technology in a little know brand that may be overlooked in favor of the larger, more well-known brands. Don't make this mistake – try them all – and let the clinical evaluation and safety team be the litmus test on which ones are incorporated into practice.

We're going to try and stay concentrated on the one or two big releases a company has a month, rather than load a page with 10 or 12 titles. We are trying to get all of our studios involved with this.

We believe that this company has hit on a great idea and a great Web model.