This gives you virtually unprecedented control over movies, ... You can decide what you want to see and what you don't, and the end result is something that is seamless.

I like being able to watch movies in my home without having that wince factor when something comes up. Nobody's comfortable seeing that little shot of nudity in the movies, not the kids, not Mom, not Dad.

Everybody lives in a watershed. And water runs downhill.

I see this as something everyone can use,

This is new technology, ... It's going to take a while for the industry to get comfortable with it.

Maybe you will only use it when nephews and nieces are over, or maybe you will have it on all the time. Everyone will have their own applications for it. ... I expect this to become a standard feature on DVD players in the future. Press a button and activate a filter.