This brings blue jeans into the 21st century. The idea is to merge fashion and technology together.

It's a great way to bring fashion and technology together.

All of it is part of our growth mode. Now that we do have some stability, we have the opportunity to continue to bring people the broadest selection of Levi's that we can get them.

Fashion and technology are increasingly merging and overlapping. Technology is coming to be viewed as an accessory ? it's expressive in that way.

This is pilot program. We're looking to see how the technology works best and in which scenarios, and how quickly we can process passengers.

fashion has a right to exist, because it permits people to define themselves over and over again.