This analysis reflects the changes in the media as much as it reveals the cyclical nature of film-making.

Leaving aside the exceptional nature of the 1930s, we can see a peak in the film industry's fortunes in the 1960s and 1970s, and a relative decline since then,

[Gaming's interactive nature makes analysis more difficult than in other media.] Games cannot be examined in isolation, ... We need to study not only the game's content but how different players react to it.

In the face of sustained and growing competition, cinema has ceded its predominant revenue position to other media,

A couple of years ago, I came up with the idea for a film that I thought could be interesting, and I took it to a couple of people - nobody professional or anything - but I thought it was kind of cool.

I get an instinctive feeling for the film media. I think I'll do pretty well at it.