This ad is very respectful of women, ... The woman is a spiritual and physical trainer for the warrior, and his mentor.

They as a group were not hockey fans per say but wanted to go. Now they are going to games all the time.

Critical Mention has become a valuable daily tool to monitor and measure the results of our public relations efforts.

It's funny. We quite honestly expected there to be a marked difference,

This ad shows no disrespect for women. On the contrary, the woman is the spiritual and physical trainer for the warrior and is his mentor, preparing him for the competition.

Mr. Kumar has not been involved in the sports business operation process with the New York Islanders for several years.