Think mushrooms with greens. You don't clean and slice mushrooms until you're ready to use them. Same goes for these vegetables.

Even common greens, like spinach, are misunderstood. As a group, they are overlooked, but they add so much flavor.

Color and texture are just as important as flavor, and these vegetables can make a big difference.

We just got to clean things up...You've got to put the hay in the barn and get ready to play on Saturday.

they're ready to take it wherever it goes.

Nobody goes in and just gets that. They're getting a soda, they're getting more than just a slice, plus they're going to your establishment. If they like your product, they're going to come back again, and I think that's where they get the win-win. It's a brilliant promotion for them despite the fact that they take a hit on the night we score six goals.