They're in a situation that's not really ideal for animals of this type.

We tried to use music and drama -- theater as well as science -- to achieve that connection.

It's not a guessing game. Most aquariums are linear — you walk on one path, one way. We chose to be nonlinear. You come into a central area, and then you make the choice of where you want to go.

It's not a guessing game. Most aquariums are linear — you walk on one path, one way. We chose to be nonlinear. You come into a central area, and then you make the choice of where you want to go.

We've had over 300,000 people since it opened. We're very pleased with it. People have already come from all over the world - Japan, Europe, Mexico. It's not just the typical snowbirds from Michigan.

It's more than public relations. We really are the kind of people who believe we can ultimately save the planet.