They're hot markets, but sometime you need to put your efforts where they're most likely to have success.

The hybrid has a price premium already. You're really making the walk from a conventional to a hybrid just untenable if you don't have any support on it.

The idea there is to actually bring in cameras to go behind the scenes in some key decision-making meetings and product reviews.

That makes the price walk for the hybrid a difficult proposition for a lot of people.

There are still lean inventories in a lot of the hot markets and that's why I have a lot of confidence that these balloons won't burst. They're balloons, not bubbles.

Success will not come to you like a baby who came to his mother