They're crossing their fingers because disposable income is so low. They must be more creative and fun, so people can take their minds off other issues.

They're really crossing their fingers, because the disposable income is so low. It's going to take a lot to trigger that emotional buying habit.

They're really crossing their fingers because disposable income is so low.

If you [analyze] the advertising today, you see that trust and reliability are at the forefront of most sales propositions. Everyone's thinking about so many things.

It was fun seeing different people and their reactions.

This was our best year ever for the generation of net income.