They told me something very interesting, they promote on merit. What a refreshing idea.

Die by your own sword. Live by your principles. ... If you forget what's important to you, you'll be like a cork bobbing on the ocean.

If you're making no mistakes you're not taking any risks. If you make little mistakes you're not paying attention. If you make a big mistake you're stepping out and you'll have a contingency plan.

First, tell the truth. It's simple and sometimes hard to do.

In marketing this is what we call very bad positioning.

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