They thought in terms of: whatever you had that started you at the box office, this was it.

The studio didn't ask them to learn their trade, they just worked them, and when that personality or that gimmick or whatever they had ran dry at the box office, they were dropped and out.

I win my awards at the box office.

Today it's not culture; it's box office.

Virtue has its own reward, but no sale at the box office.

Very difficult to understand American audience, what they like, what they don't like. Some movie I like very much, it doesn't work. Some movie I don't like, it gets big box office. Very difficult.