They released one name, one name got leaked out, and it had to be Janet (Jones) Gretzky.

The story was made into a marvelous movie of the same name starring Stewart Granger, Mel Ferrer and Janet Leigh. In some ways it's a comedy. In some ways it's a drama.

It's hard to believe. When you hear a name like Rick or Janet Gretzky, I mean, you have to wonder, how could she be involved.

No one could have known this Janet thing would have this kind of ripple. But part of Budweiser's job as a marketer is to stay in tune with what consumers seem to be wanting.

We always trained together because the training is so intense, ... Hindsight is 20-20 - maybe that wasn't the expedient thing for me to do. I thought I was doing a good thing, offering my services.

You're going to say 'what about other kids?' They get hurt in other sports but I think it would have to be hockey and I know at least five or six other guys that it would just help the families so much.