They really loom over residential areas and are not conducive to a good neighborhood environment.

So that would bring new signs back into neighborhood areas.

And we would oppose that.

What is an already highly competitive industry could devour itself in this dog-eat-dog environment.

We are in an environment which clearly seems to benefit from a 'feel good' phenomenon.

It's a very controlled environment. We're going to make sure that we make the right moves, develop the right content, have the right partnerships in place. It's not something you want to rush in and do.