They offered extra swim times and different promotions to encourage the use of the indoor pool, but it's just hard to get people to go indoors.

Roger Adams

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Consumers are in control these days and want to pick and choose what they watch.

— Roger Adams

We see the Hispanic community as key to our business growth in the next five years.

— Roger Adams

Most of the people walked away from this.

— Roger Adams

So everything is about triple in size in terms of the water area.

— Roger Adams

This 50-plus age group is going to provide more than 50 percent of the growth in the home improvement market.

— Roger Adams