They obviously have owned up to the fact that this is the way they are going. They don't feel comfortable about the network business they're in.

Three weeks ago, you had a surprisingly strong performance by 'Deep Impact.' Next week, 'The Horse Whisperer.' A year ago, 'The Lost World' didn't have competition.

Maybe it was accelerated by the disappointing second quarter.

A traditional network is still the only way for a big advertiser to get a big audience.

Don't force it, get a bigger hammer.

If your project doesn't work, look for the part that you didn't think was important.