They need [an answer] that doesn't sound anti-consumer and yet preserves the system they've built for themselves. I can't think of a response that satisfies both of those requirements.

[Others are quick to strike Amazon from the list as well.] It's unlikely, ... The objective is to get an asset that's undervalued. I wouldn't say Amazon is undervalued. I'd look for diamonds in the rough.

The extension won't save the company, but the absence of it would have been really bad.

It's about instant gratification,

The right price has nothing to do with greed. It has to do with demand.

There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.