They have been in a startup mode for a very long time, and have been in a negative cash flow mode for a very long time. If the capital markets became less receptive, you could envision the music stopping and not enough chairs being there.

Areas of concern are more numerous. Most important, continuing deterioration of the financial health of U.S. automakers is a major risk to ad spending, already visible in the third quarter of 2005, and notwithstanding General Motors Corp.'s recent shift back to incentives.

On the credit perspective, there is a benefit from portfolio diversification. If one of your cylinders is not firing, the others may be.

We've never had anything like this on this side of town, and it was just time.

It's certainly difficult, but that makes it more special, it's a long time coming. It was a tremendous relief. A huge monkey off my back.

The number of steers we keep on hand depends on the time of year.