They bring instant recognition to a campaign. Whether it's a print or a television one, when you show a picture of Marilyn Monroe, she's instantly recognizable.

His image is frozen in time. When you think of Dean, it's a very consistent look, a consistent brand that everyone thinks of. He's forever cool.

As we go over time, personalities like Humphrey Bogart, Marilyn Monroe, James Dean, these personalities have become brands.

It is the tennis fan who will likely benefit the most through greater exposure on television for tennis.

We've raised the bar. I think people can watch us on television and not be embarrassed by the way their officials do business. Anyone who saw the board of commissioners five years ago and now wouldn't think they were in the same county.

When the electricity didn't work, when television didn't work, when the Internet didn't work, when pay radio didn't work, free radio worked,