They are similar, but skaters will be able to tell the difference.

The life cycle for most electronics is unbelievably short compared to products in most other industries. For this reason, product managers and design engineers work with their blinders on to get products done quickly. They're looking for products and solutions that will help them now; they simply don't have time or interest in marketing hype.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

I felt we could get here (to Columbus) and the kids really believed they could. This will be a tough one for us. They're a good team.

It was very amazing. Every week that goes by, he keeps amazing me more and more.

Every week we are meeting with U.S. investors precisely because we do not want to generate nervousness, and so far the Mexican stock market has not changed greatly. We are going to be very prudent to transmit a message of calm.