They are designed for senior management, vice-presidents of large corporations, because they are right now in-between services,

So the ... the helm is right here. And that means right in this chair for now, constitutionally, until the vice president gets here.

I think the biggest part (of this service) is peace of mind and knowing that you can arrive about 10-15 minutes before,

As far as quality is concerned, we are very close to the feeling you experience on a private aircraft, with the difference that we are a scheduled service.

Once you arrive at an airport to take a regular flight, you are always thinking -- 'what is going to happen, how long is the line going to be'?

It was to do with information management. The intention was to dramatise it.