These toys and games suggest that shooting, killing and maiming are fun, and violence is a harmless, entertaining pastime, ... This merchandising of violence to children is a totally new phenomenon.

We're worried about violence being marketed to children as fun and entertaining, ... Our list is a little different this year because it highlights the 'brands' that are marketed to children through a combination of toys, video games, DVDs and other items.

Toys that glorify violence encourage children to act out that violence -- violence which appears fun, cool and amusing,

overwhelmingly to a causal connection between media violence and aggressive behavior in some children.

Our children are now moved along from the cartoon violence in 'Ninja Turtles' to the cold-blooded murder in 'The Matrix Reloaded' in just a few short years,

A bullet leaves evidence that a mortar doesn't.