These poll results underscore the growing importance of the Internet as a sales channel. For most companies, the best Internet marketing strategy employs a well-balanced mix of targeted e-mail campaigns and targeted online ads. Both vehicles are proving to be highly effective at converting readers into buyers.

However, even the most impressive delivery statistics can hide deliverability problems because there are of course many legitimate reasons why e-mail messages can't be sent. People switch jobs or change ISPs and don't bother to update their e-mail address with everyone. But to really know why individual recipients aren't getting your mail, you need to look at the rejection messages too.

However, even the most impressive delivery statistics can hide deliverability problems because there are of course many legitimate reasons why email messages can't be sent. People switch jobs or change ISPs and don't bother to update their email address with everyone. But to really know why individual recipients aren't getting your mail, you need to look at the rejection messages too.

We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.

Look at the results of (Chico's) same-store sales. They keep posting incredible numbers year after year. Passport keeps growing and it gets people coming into stores.

So even if we have a very strong season for Internet sales, it doesn't necessarily signal a strong holiday season .