There's such a thing as too much choice. If you give seniors a bunch of choices as opposed to a few, their typical reaction is to throw up their hands and take no choices.

You shouldn't rely on marketers to give you completely unbiased information about your choices. That's not to dissuade people from going to these things. But they need to supplement those sessions with information from a trusted source.

Look for your choices, pick the best one, then go with it

When you get knocked to the ground you have 2 choices; stay down or get back up

We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.

I discovered I always have choices and sometimes it's only a choice of attitude.