There's only three ways for airlines to improve. Improve load factor, increase yield or reduce costs.

Continuing to reduce costs and increase efficiencies is an important part of our global strategy to return Kellogg company to strong, steady growth.

They are going to reduce privacy if these various measures go through,

What they will do is capture all kinds of other people in their net and reduce our privacy in the process, ... This is government we are talking about and government tends to use whatever it has.

For the past three quarters we have simultaneously increased yield, load factors in the face of increased capacity.

Profit or perish... There are only two ways to make money: increase sales and decrease costs.