There's only one way you can convince the customer and that's to give him the experience of driving a diesel car.

You still have the economic advantage -- but without any additional burden for the environment.

In Japan, the novelty effect [of new models] is stronger than anywhere.

We're optimistic about diesel's prospects here.

We're optimistic about diesels' prospects here.

How well you drive should matter should matter most. Annual mileage, years of driving experience, other factors should be important. But they can't be more important than how ell you drive.