There's no transparency about what they're charging different parties, and so it's very easy for them to abuse the system.

Some mental healthcare workers are aware of clients with high needs, such as dissociative disorders and personality disorders, who have histories of sexual abuse (contact offences), usually from early childhood, involving two or more adults acting together and multiple child victims (Gold et al., 1996; McClellan et al., 1995; Middleton & Butler, 1998). This has been defined as “organised abuse” (Bibby, 1996; La Fontaine, 1993). Excluded from this definition are
cases where a child is sexually abused by multiple perpetrators who are unaware of one another, such as survival sex amongst homeless youths, or where abuse is limited to a single household or family and there are no extra-familial victims (La Fontaine, 1993).
Organised abuse: A neglected category of sexual abuse.
Journal of Mental Health, 2012; 21(5): 499–508

The literature on ritualistic abuse suggests that ritualistic sexual practices with young children are a characteristic of particularly abusive groups, and that such practices typically occur alongside a diverse range of other abusive practices, such as child prostitution and the manufacture of child abuse images. One of the shortcomings of the available literature, however, is the general presumption (implicit or explicit) that abusive groups are motivated by a religious or spiritual conviction. In clinical and research literature, abusive groups are generally referred to as 'cults', and 'cult abuse' is a term that has been used interchangeably with 'ritual abuse'." p38

Not only does sending this reckless message contribute to the spread of sexually transmitted diseases, but it is also part of a pattern of irresponsible direct-to-consumer advertising by the drug industry.

The action comes as quite a surprise, to both us and the company.

This product likely won't make it to market.