There's no instruction manual for donating to political campaigns.

In the beginning, we didn't have a clue. When the oldest comes along, you don't have an instruction manual. There's certainly nothing that prepares you for twins.

Almost all political campaigns involve falsity and playacting.

Fillmore lost his party’s nomination the next year to yet another military hero, General Winfield 'Old Fuss and Feathers' Scott, an anti-slavery candidate who then lost the election to General Franklin Pierce (whose party’s slogan was 'We Polked you in 1844; we shall Pierce you in 1852').

Yet, some things do not change. Overall, designers have stayed with techniques that work—in different countries and historical periods. Flagg’s 'I Want You for U.S. Army' design in World War I, with 'Uncle Sam' looking directly at the viewer and pointing a finger at him, was derived from a British poster produced three years earlier; in the British poster, Secretary of State for War Lord Kitchener is pointing a finger at British males, with the words 'Wants You, Join Your Country’s Army! God Save The King.' Other countries—Italy, Hungary, Germany, Great Britain, Canada, France, the Irish Parliamentary Party, the Red Army in Russia, and later, the Republicans in the Spanish Civil War—designed similar posters. The British applied the same design idea in World War II, featuring Prime Minister Winston Churchill, instead of Kitchener, in the same pose; the U.S. Democratic Party resurrected Flagg’s Uncle Sam image, including it in an election poster for Franklin D. Roosevelt. In the decades that followed, however, anti-war protest groups issued satires of Flagg’s 'I Want You' poster, with 'Uncle Sam' in a variety of poses: pointing a gun at the audience; making the 'peace sign,' bandaged and accompanied by the slogan 'I Want Out'; as a skeleton, with a target superimposed on him; and with the 'bad breath' of airplanes dropping bombs on houses in his mouth.

Efforts by Democrats to portray Jackson as 'manly' and for the 'common man' were apparently more effective than were the campaign tactics of Adams’s supporters, who attempted to depict Jackson as violent, unjust, a paramour, and even a poor speller. It is quite possible that this anti-Jackson propaganda actually reinforced the positive image of Jackson as a masculine commoner—especially when contrasted with that of Adams, whom the Democrats depicted as an over-refined aristocrat.