There's no better way to build a sizable client base, create recurring revenue streams, and promote and maintain client trust and loyalty than to serve the best interests of your clients. Whether the homeowner is looking for a mortgage, a second opinion on a mortgage, a Mortgagor Financial Representative™, or assistance in evaluating and retiring an existing mortgage, as a mortgage practitioner you want to be the only person the homeowner looks to before, during and after mortgage origination. These services help mortgage professionals be that person.

There's never a reason to trust someone. If there's a reason, then it's not trust.

Commemoration of Mellitus, First Bishop of London, 624 The Church has always found it easier to fulfill her priestly than her prophetic role. The temptation to institutionalism is always with us, and who will profess himself guiltless? We reduce Christianity to the service of an institution, the Church, for this enables us to be active in what is fondly called "the work of the Lord," while at the same time failing to grapple with the fundamental problem for all Christians, that of winning our generation for Christ. In our little circle of like-minded people we condemn outsiders because they do not come in. Perhaps we even make half-hearted attempts to get them to come in. And then we snuggle down again in the warmth of our fellowship, comforted that we have done all that might reasonably be expected of men in our situation. Fortified with this consolation we concentrate on keeping the institution, the Church, running as it should.

If a consumer chooses to rely on the 'free' advice of a salesperson, then they should expect to be sold. However, while the mortgage practitioner is providing these advisory services the sales hat is removed. At that point they are acting solely on behalf of the homeowner as a true fiduciary mortgage advisor.

Homeowners often rely on generalized information they get piecemeal from various sources, sometimes getting lost in the deluge of information maybe because they find it difficult to objectively assess loan suitability or because life's hectic pace leaves little time to sift, sort, or screen all relevant data. We're showing them that for the cost of a typical appraisal or property inspection, there's a better way. We believe that independent personalized mortgage advice and representation are services that are long overdue.

No matter how old we become, we can still call them 'Holy Mother' and 'Father' and put a child-like trust in them.