There's an explosion of wireless services that are available and a screaming need for spectrum. This is going to be a big boost for the industry.

The entire wireless industry is very healthy, and growing very rapidly at this point.

Sprint has been moving more into the wholesale side of the wireless market and the agreements mean at t the very least, more traffic will flow over its network.

We'll see, in years to come, that our Challenge will be made available in all forms of wireless communications. You can make your picks right now on your telephone. You can get updates on how you're doing on the telephone, and we'll keep going to where fans are going to consume information. We also look forward to connecting fans to the Challenge via their cable providers and game consoles. Our sponsors see the need to be visible here and that's where we're going to take them. We have a firm lock on the 18 to 34 men's demographic. They know that, and it's a key demographic for them to reach.

I don't see a ton of use for it. With all the high-speed wireless services out there now, it will be tough for it to fit in.

There's no question that we're on the eve of an explosion in consumers' move to wireless and how they use interactive devices.