There's always going to be a need for gatekeepers who perform the service that record labels do now. Otherwise, it's just noise, pure cacophony. Most people who are not A&R (Artist & Repertoire) executives don't want to sort through tens of thousands of contenders to find 50 things that sound great.

We want the Web site to be a storefront, as a service to our viewers.

We want the Web site to be a store-front, as a service to our viewers.

By leveraging the SDP infrastructure and the global reach of the Flash Platform, telecommunications operators and service providers can rapidly integrate and leverage network services and deploy multimedia communications solutions on nearly 600 million Internet-connected desktops and mobile devices worldwide.

You are opting in ... and we are providing a service to an interested, active audience.

Practically speaking, ... I don't know that it makes any difference to the kid in the dorm room. That genie is already out of the bottle.