There's a lot of innovation around products that fall under the umbrella of 'good for you'. Increasingly that's the direction the consumer is moving.

The sense of the committee was that California was serving as a laboratory for innovation.

Notwithstanding [the Apple setback], we believe the pace of innovation behind our new technologies is accelerating.

It's not that they can't be successful, ... It's just that the bulk of the market in the U.S. tends to be middle- and low-price brands. You really have to tell a compelling story to convince people to pay more.

It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants. The competition for shelf space is intense.

There are quite a few premium soda brands, but the vast majority are regional or local, (with) fairly limited distribution and availability. And distribution -- getting your product from the plant to the retailer -- is probably the single greatest challenge for beverage companies today.