There's a lot more redundancy in the construction than we thought.

The program cajoles people because they can see other relatives have already gotten their recipes in. Even for people who aren't technologically savvy, the technology makes it easy to submit their recipes.

We just want to make sure it is efficient and is not duplicative of existing systems.

The credit-challenged, or also the young that want to give a phone to their children to try out a phone to see if they can handle the responsibilities of it.or those that just don't want any long-term contract commitment.

There are quite a number of events, but I think they're pretty discrete and therefore, hopefully, manageable.

We just want to make sure it is efficient … and is not duplicative of existing systems.