There's a certain mythology that prevails in Hollywood that kids are only interested in risky or edgy stuff, ... and I don't think that's always the case.

Until a couple years ago, the FCC was sort of asleep at the wheel when it comes to indecency enforcement, ... We helped jumpstart the FCC and get them to look at this issue seriously.

This commercial is basically soft-core porn, ... The way she moves, the way she puts her finger in her mouth -- it's very suggestive and very titillating.

I wanted to make a kids' film that would strengthen contemporary mythology.

It doesn't always attract the most out-going kids, and many are taking risks in decision-making for the first time. You see the kids grow in their confidence and their ability to speak in front of an audience.

Those movies... ridiculously inaccurate. The real gods of Asgard — Thor, Loki, Odin, and the rest — are much more powerful, much more terrifying than anything Hollywood could concoct.