There's less clutter in the beverage category than in the music category. A lot less clutter.

I was brought onboard to strengthen the bridge between Spotify and the music community.

I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet.

Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work.

What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.

I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it.